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Flashpoint I: Readying Members for Digital Adoption

Violet

Presented by

  • Lowell Aplebaum, CEO, Vista Cova

  • Trevor Mitchell, MBA, CAE, Acting Executive Director, American MENSA

  • Rhea Steele, MS, CAE, CIP, COO, Council for the Accreditation of Educator Preparation

About this session

Digital strategy. Digital adoption. Digital first. In any iteration, the world of 'digital' is almost automatically assigned to an organization's IT department. As associations embrace the need to have a culture that embodies a digital mindset, discussion of members' capacity and ability to embrace a new digital-first association experience is often overlooked.

In an age of rapidly shifting member needs it's critical to lay the groundwork to enable members to take ownership of and embrace the new approach. Hear from three industry leaders who have either worked internally to prepare members and membership teams for digital-first strategy or have served as a guide for many associations in their own journey.

Learning outcomes

  • Learn how to prepare members to embrace a digital-first perspective

  • Discover what a member-centric digital-strategy looks like in everyday practice

Who should attend?

C-level association executives who work across association silos and with top volunteer leadership - helping them with how to start or accelerate a cultural focus and adoption of digital first.