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Flashpoint I: The Association Role in the New Education Paradigm


Presented by

Elizabeth Engel, CEO & Chief Strategist, Spark Consulting

About this session

The US higher education system and traditional pathways into employment are being disrupted by a host of factors, from rising costs and increasing student debt to challenges helping students develop 21st century skills. At the same time, associations are desperate to attract new members. Is this a perfect storm? No – it’s a perfect opportunity.

In this session, you'll hear about research into the dramatic changes a!ecting the realms of education and employment, why these changes represent a tremendous opportunity for associations, and stories of associations that are experiencing success nurturing the next generation of professionals and members, based on the recently-released whitepaper The Association Role in the New Education Paradigm.

Learning Outcomes

  • Understand the scope of disruption affecting the US education system and its impact on the future of employment

  • Identify inherent association advantages in bridging the education to employment gap

  • Explore practical strategies to implement at your own associations

  • Discover how your organizations can do well while doing good - that is, play a major role in solving a pressing global problem while also attracting younger members and generating revenue for and loyalty to your association.

Who should attend

Anyone who makes strategic decisions about investments in professional development and training (including learning technologies) for their associations