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Flashpoint II: An Interdisciplinary Association's Journey Through Digital Transformation

Presented by

Jeanne Sheehy, CMO, Bostrom 

About this session

Organizations have to create a distinct path of individual value to digital transformation. Customer expectations are increasingly demanding your organization to know what they want, when they want it and how they want it. This case study of the Association for the Advancement of Automotive Medicine takes you on a journey of integrated marketing strategy, brand definition, technology selection and implementation. It covers an agile approach to digital transformation from the path leading to launch to ongoing data collection and analysis.
 

Learning outcomes

  • Discover the partnership required from marketing, IT and department heads needed for digital transformation

  • View a full circle approach to choosing technologies for elearning, marketing automation, social media and more.

  • Learn about an agile method of digital strategy audits and data tracking.

Who should attend?

CEOs, CIOs and CMOs may be best suited for this case study to see how from a high level a full digital transformation can occur.