Back to All Events

Flashpoint II: KNOWN - The Secrets of Top CMOs Revealed

Verbena

Presented by

Adele Cehrs, CEO, Founder, Epic PR Group NR, request sent

About this session

When it comes to being innovative in marketing - what does it take to make your company known? Adele Cehrs has interviewed 50 Chief Marketing Officers from brands like MasterCard, Hilton Worldwide, Tommy Hilfiger, Verizon, and numerous leading associations and nonprofits to gain critical insights that you can apply to your association.

In this interactive workshop, Adele will reveal what the best minds in marketing are doing to get ahead, and stay ahead, in today's ever-changing marketing landscape. She'll discuss the top pain points CMOs experience including proving the ROI of marketing to the C-suite, storytelling through digital marketing, and how to get sales and marketing to work together effectively.

Attendees will learn about techniques used by masters of digital and traditional media who are known and respected in their industry.

Learning outcomes

  • Identify techniques used by masters of digital and traditional media who are known and respected in their industry

  • Learn about digital tools and strategies that can be used to craft impactful stories for marketing campaigns;

  • Discover exercises, workshops, and webinars that managers and executives can utilize to increase collaboration and productivity between the sales and marketing teams at their organizations.

  • Gain a better understanding of how your marketing and sales teams can work together to create maximum ROI for your organization through impactful storytelling, the use of digital marketing platforms, and comprehensive strategies that will help industry leaders work through common pain-points.


Who should attend?

Chief Marketing Officers, Vice Presidents of Sales, Marketing Managers, Sales Managers, Chief Executive Officers, VP's of Development