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Keynote: David Rogers

Congressional Ballroom CC

David Rogers, researcher and author of The Digital Transformation Playbook, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. 

David delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.

David's KEY Messages for digitalNow 2018:

  • Digital transformation is really not about technology. Rather than being about upgrading your IT, it's about upgrading your strategic thinking.
  • The Leadership role will be shifting from "Decider-in-Chief," to "Questioner-in-Chief"; from main problem solver to one who poses the important questions.
  • Associations' value propositions will shift from being static to being adaptive, evolving.
  • No matter how long you've been around or what industry you are in, when you can learn to think differently and challenge your assumptions, you can find your path to new growth.
  • David's Digital Transformation Playbook discusses the five organizational domains through which transformation takes place, and what the key concepts are in each one that enable change within that domain.
  • The five domains are: Harness customer/member networks; build platforms, not just products; turn data into assets (mobilize the business intelligence you own); innovate by rapid experimentation; adapt your value proposition.