Innovation Series – Test Drive Your Shiny New Membership Model

digitalNow Conference / Innovation Series – Test Drive Your Shiny New Membership Model

Innovation Series – Test Drive Your Shiny New Membership Model

Description:

Content consumption is changing at a rapid pace. Social media, tech companies, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some, the traditional association models, are still holding ground, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. Specifically, we’ll dive into:

  • Audience and organizational readiness
  • Program ideation and mapping to round out customer and member value
  • The technology mixology needed to support your new model
  • The metrics you need to determine revenue readiness and impact

Date

WEDNESDAY, DECEMBER 9

Time

4:10 PM – 4:55 PM

Location

Platform B

Speakers:

Aimee Pagano

Senior Digital Marketing Advisor at HighRoad Solution

Session Overview: