Next Session – Paving the Pathway to Personalized Content, Learning, and Engagement Through Member-Centric Mindsets

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Next Session – Paving the Pathway to Personalized Content, Learning, and Engagement Through Member-Centric Mindsets

Description:

How did we get here? Member and customer loyalty and retention are in decline. Recent studies show that two-thirds of consumers are more likely to switch to a competitor who provides the best customer service or experience.
It’s time to shift away from a product-centric to a member- and customer-centric mindset. This sets the foundation for the subscription economy, but there is still a need to constantly provide members and customers value and solve real problems because that’s what renews subscriptions.
The most successful organizations will start offering more options that meet those evolving member and customer expectations. Hear from the leaders who are executing, from those who are finding there are more speed bumps and turns than real paved roads, and those are waiting for WAZE to guide them to this next destination of learning & engagement.

Date

FRIDAY, DECEMBER 10

Time

1:20 AM – 2:40 PM

Location

North Coast B

Speakers:

Garth Jordan

CEO, American Animal Hospital Association

Mindi Tomey Brothers

VP, Growth and Transformation, American Association of Orthodontists

Reggie Henry

Chief Information and Engagement Officer ASAE & the Center for Association Leadership

Session Overview: