Day 1 Keynote: Tricia Wang

Tricia Wang Bio

Global technology ethnographer Dr. Tricia Wang helps companies innovate and grow by integrating big data — all that you know about your customers and your market — with thick data, the human element that is invisible to quantitative data analysis. Tricia is the cofounder of Sudden Compass, a firm that helps companies leverage data to move at the speed of their customers. Past clients she has worked with include Fortune 500 companies to tech start-ups such as Proctor and Gamble to Spotify.

She also co-founded Magpie Kingdom, a consultancy that advises companies on how to build off of cultural innovation in China, and publishes a popular newsletter on youth and internet culture. She is a recognized leading authority on digital transformation, operationalizing data science, customer experience, and ethics of personal data usage in artificial intelligence. In addition to her work in industry, Tricia has spent decades researching youth culture, social media, and Chinese internet culture.

Spatial Collapse: The value of design and data in a world where everything needs to be reimagined

Date: Thursday, December 9
8:30 AM – 9:15 AM
Location: Summit Ballroom D-E

Description: For the first time in our lives, we’re grappling with what Tricia Wang calls the Spatial Collapse, where the ways we physically and emotionally experience and organize our lives compress or splinter apart. Driven by the COVID pandemic, the Spatial Collapse changed the way we live life through rapid digitization. Sheltering in place and working from home meant spending exponentially more time in virtual spaces from single physical locations. Everything from funerals to job interviews, weddings to depositions, and medical checkups became virtual yet accessed from the same place.

This digitization also means we have more access than ever to Big Data about customers, citizens, and stakeholders. But, if we’re using the same old methods, we may know even less about them. Succeeding in this new environment means prioritizing a strategy around the implications of the Spatial Collapse by rethinking how we design physical and digital products, gatherings, communities, cities, and more. Adapting our existing tools and processes will only take us so far. We need to be imagining, creating, and designing new tools in real-time.

Don’t miss this amazing keynote speaker!