For over five years, Alison has worked to raise awareness and understanding of the “new possible” unlocked by blockchain technology, and how that translates to a next era of the Web: Web3. Her focus on Web3 and blockchain technology builds on two decades of helping founders who work at the edge of possible to translate their work to the world and take their products to market. In 2018, Alison authored the best-selling book Unblocked, which projected how blockchains could shape organizations and culture. Alison is a keynote speaker at conferences around the world sharing her work which has been at the nexus of the enterprise, disruptive innovation, and organizational and cultural change; her articles have appeared in Harvard Business Review, Forbes, and Venture Beat; was named a LinkedIn Top Voice of 2022; and over 70,000 students have taken the course she created for LinkedIn, “How Blockchains Will Change Business.”Alison is the Chief Advocacy Officer at Unfinished, and the founder of Unblocked Future, a strategy firm that helps emerging tech pioneers with thought leadership and go-to-market. Alison holds degrees in psychology, sociology and organizational behavior from Stanford University.